Juan E. Zerpa

403 White Oak Lane, Matthews, NC – 28104

  • Wire-frames, Information Architecture, mobile and enterprise applications, interaction design, user experience and userinterface, working with and within front end developers with several frameworks, Boostrap, Kendo/Angular JS Telerik.
  • Task analysis, User stories, research, focus groups, personas.▪E-Sign, Email Verification, LMS, Booking & Payment applications, Enterprise and Mobile, Micro services.
  • Other responsibilities: managing and designing other on-line assets for ESA (secondary web sites, landing pages, portals)Coordinating and managing best SEO practices with Search Discovery, E-Marketing team and social.
  • UX Accessibility best practices, keyboard navigation, prioritize text clarity, color contrast for AAA applications, TAB indexproperly, understanding assistive technologies.
  • Cross Technologies: Figma, Sketch, Adobe XD, Axure, Adobe Suite, HTML, CSS, Jira, Confluence, Maya, In Vision, Eloqua,Exact Target, Marketo, Sitefinity, Boostrap, Angular.

Senior Lead Product Designer

  • Lead Product Designer for: Commercial app (Payment & Transfer) Wires, domestic and international M2 design system to M1/Fusion-React mobile + Desktop in web view, in addition, PLAID third party services design and implementation, this will allow users to add external account to their profile. Flowcharts and architecture for Pay Bills LOB. Design explorations for ZELLE.
  • IA Architecture, user flows, wire-frames using Figma Jam, Figma Prototyping tool.
  • Daily JIRA/PM meeting, design and backlog/grooming sessions with PO’s and front end team.
  • Creating competitive analysis, persona inventories, architecture for the main Wells Fargo Mobile experience, specifically assigned to ExpressSend (Desktop-to-Mobile) and WIRE Transfers within the Payments Hub.
03 - 2022 | Present

UI/UX Senior Designer, Strategy and Architecture

  • UX/UI Senior Lead Designer, creating low/high-fidelity prototypes, architecture, user flows, wire-frames,interactive prototypes.
  • Innovation Sprint, JIRA, Sketch, Axure, Confluence.
  • Active participation during UX Research, minimizing uncertainty during the initial scope on specific projectsonly (some project required research while others are already in development).
  • Mentor and manage junior UXD team members.
  • Design mobile and enterprise application within ADA standards.
07 - 2021 | 03 - 2022

UI/UX Senior Architect

  • UX/UI Senior Principal Designer, low/high-fidelity prototypes (50% UX, 50% UI). Architecture, user flows, wire-frames.
  • Daily JIRA/PM meeting, design and grooming sessions with PO’s and front end team.
  • Main client with Coforge (AFLAC), minimum research was required (25%) during the design process for theclient in order to reduce duplication and friction for some of the internal forms.
02 - 2021 | 03 - 2022

UX Lead Principal

  • UX/UI Senior Lead Designer Architecture, user flows, wire-frames, interactive prototypes.
  • Participate in user research activities inclusive of participatory design sessions.
  • Interpret business needs into effective UI parameters.
  • Re-writing and establishing all digital guidelines for the business.
  • Collaborate with different senior stakeholders.
  • Transitioning and merging BBT + Suntrust clientele into the new TRUIST brand strategy and DS.▪Technologies: Axure, Adobe XD, JIRA.
10 - 2020 | 02 - 2021

UI/UX Senior Lead Designer

  • UX/UI Senior Lead Designer, creating low/high-fidelity prototypes (this role required 50%UX and 50% UI), also,define, develop and review of all user interface as well as usability requirements.
  • Ensure to conceptualize and develop use scenarios on entire product level.
  • Conduct usability studies of current client applications plus report results to product teams (Brandimplementation, redlining within ALLY Design System.
  • Designing a comprehensive platform to support health insurance/medical field in conjunctions with Ally as afinancial solution for potential patients in the need of assistance programs around the US.
  • Creating journey maps and architectures was crucial for this role, different user flows depended on laws andregulations within each state in the US. Micro services.
03 - 2020 | 10 - 2020